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case studies
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August 24, 2018
Hiring, nurturing and keeping creative people
Jay Goltz is an author, former NYTimes.com small business columnist and founder of The Goltz Group—which includes Artists Frame Service, the largest frame s...
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June 8, 2018
Case Study: Dave Dawson on company culture
Like a lot of American craft companies, we are a people-centric business—not just because payroll is by far our largest expense and investment—but also because our success and sustainability relies almost exclusively on the passion and creativity of our team. Our care for this strategic resource is mission-critical.
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April 13, 2018
Case Study: Dave Dawson on product development
My wife and I started our lighting company in a tiny workshop in downtown Charleston, South Carolina. As a former attorney without previous design or manufacturing experience, I had almost no idea what I was doing and, perhaps worse,  I had no idea what I wasn’t doing. Fifteen years later, I've learned a lot of lessons—most of them the hard way, whether through trial and error or just plain failure.